Claudia Scattolini Fragrance Designer.
Brand Identity and Olfactory Logo.
WHAT IS A BRANDING STRATEGY?
Creating, managing and communicating your brand in a strategic point of view is compulsory for any brand. The goal is to create a coherent and positive image in the consumer’s mind, inspiring trust and transmits the right values. In a globalized world, to distinguish oneself from competitors and emerge is essential to build one’s identity.
BRANDING AND OLFACTORY LOGO.
The identity of a brand is the perception of how the brand itself appears and how it is able to transmit and communicate its DNA to its customers: for example in a showroom, an office, a shop and any company environment that wants to leave an indelible scented trail.
Having a clear, recognizable, unique and rememberable identity is one of the key factors of a company. Strengthening one’s Brand Identity through the use of the OLFACTORY LOGO creates a deep connection with the customer, affirming the brand identity. This allows to be remembered and recognisable by the consumer.
OLFACTORY LOGO AND MEMORY.
One day I wondered what I could have given to the world, what was the need that had not yet been met in this era in which everything seems to already exist.
I wanted to give the possibility to close your eyes and feel the fragrance you need at that moment: relaxing, sensual, effervescent … to give you the opportunity to scent your own spaces, or simply the air around you, with a personal perfume to embrace all day by wearing it or with a room fragrance.
Through the Olfactory Logo, I offer the possibility to leave a unique and recognizable olfactory signature.
WHAT IS THE OLFACTORY LOGO?
The Olfactory Logo is a very important added value, the essence of the brand. It is created and processed through an analytical mix of creative and strategic elements. Its aim is to spread in the consumer a “good” perception of the brand that is then impressed in his memory positively and that leaves a favourable emotional response.
More and more companies rely on what is called the “immersive brand experience”, a marketing strategy that operates using all the senses.
HOW IS THE OLFACTORY LOGO MADE?
First of all, I study the company and its identity, expectations and the experience it would like to convey through the scented signature. Through research and design, I analyse the most suitable raw materials, creating the right mix representing the entire project.
The result is successful communication and olfactory marketing: the creation of a scent connecting customers to the corporate brand and thus make it unrepeatable and original.
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